Campaign for presenting the focus of 2019’s edition of Göteborg Film Festival, Apocalypse. To prepare the audience for both the upcoming festival and a possible apocalypse we made this survival kit.
Five days before the release of the theme we published a new product each day in our social channels together with the question “Are you prepared?”.
This ad was printed on a full page in Göteborgs-Posten on the day of the release.
Art Directior Klara Persson, Copywriter Julia Kihl Fridén.